The journal
Working theory, color psychology, accessibility, and the small craft decisions that separate good palettes from forgettable ones.
How to choose brand colors that build recognition and emotional connection — without resorting to the same six shades everyone else uses.
Design tokens, semantic colors, dark mode, and accessibility-first architecture for modern product UI.
When to use which color format, what each one actually measures, and how to convert between them without surprises.
Why 93% of buying decisions begin with sight — and how palette choices nudge conversion, trust, and recall.
WCAG contrast, color blindness, focus states, and the small decisions that determine who gets in.
From AI-inspired washes to durable, sustainable palettes — what designers are reaching for this year.
The case for taking accessibility seriously — for users, for the law, and for your work.
Put it into practice